Top SEO Service Company in America | Johnny Chen SEO

Google’s search engine employs a complex mathematical algorithm to interpret which websites should show up on Page 1 when someone is looking for a product or service on the Internet.

In this diagram, each bubble represents a website. Google’s “spider” program “crawls” every website and records which sites link to which other sites, with arrows showing these links. Websites that get more inbound links, or stronger links, are considered to be more important and what the user is searching for; therefore, they get ranked higher. In this illustration, website B is the recipient of many types of inbound links, so it ranks higher in a web search. Links also “carry through,” so that website C, even though it only has one inbound link, will also rank relatively higher because it has an inbound link from a highly popular site (B), while site E does not, and therefore, ranks lower.

Let’s look at another Houston client with the main keyword, “pool maintenance.” They were not ranking when they hired our company to do their SEO; and now, they are on Page 1 in the number 2 position and resulting in a continual flow of free organic traffic and new leads to their business:

Two important factors in Google’s on-page SEO algorithm are the URL and optimizing for the main keyword. Let’s take a deeper dive into one “on-page” ranking factor, which means the visible content on your website.

For example, when we target the keyword “pool maintenance” to get our client’s website into a page 1 ranking, in order to have sufficient power to rank, this keyword needs to be in the website’s URL and the title. Google also looks at other strong places for the keyword, such as Header 1, and Headers 2, 3 and 4, which are usually the words in the paragraph titles.

Google reads these header tags like you would read a printed newspaper. At the very top is the title, or name, of the newspaper, such as “USA Today,” which is like your company’s brand name. Right under that, in large print, is the Header-1 or main headline of the day. As your eyes scan the rest of the page, you see smaller and smaller headlines in bold, giving you other news items and some details about each item, so that with just a minute or two of scanning the headlines, you can get an idea about the day’s most important new items.

On your website, Google assigns a certain amount of power, or importance, to every one of those headlines. Our firm’s SEO experts optimize each header, which determines which keywords will rank and how many visitors from organic traffic will see your website when we get it to rank on Page 1.

There’s an optimal formula to Google’s algorithm, not just for headlines, but for many other factors that count toward ranking results. Just a few examples of these other “on-page” factors are:

• The number of words on your page compared to your competitors
• Answers to the most important FAQs in your business niche
• A logical organization of your website, with internally-linked pages
• Outbound links to highly-related websites
• Links to 5-star reviews people have given your company
• Social media links to your company’s other web pages
• Fully-optimized images
• Website design
• Interactive user experience
• Structured meta-data or Schema with JSON programming
• Building the site map correctly
• Reversing technical mistakes made by others
• …and more

Behind-the-scenes meta-data, which is a script called schema, is made up of structured data that our technical SEO experts build and insert into your website. Meta-data gives Google the exact clarifications about your business, its services and products, the service area you want to rank in, and other vital information. There are other SEO techniques that we perform within the code of your website that gives Google’s “spider” a clear picture of the organization and structure of your website. Technical SEO also includes correcting a number of mistakes made by other people who have set up or worked on your website.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

When people click on your site and start looking around, there are many different types of signals that Google tracks and uses to determine ranking, which include the number of people who click on your website, the time they spend on each page, the activities they do, such as watching your videos, clicking over to your social media pages, and giving reviews on your business, among a number of other interactive factors.

One negative signal to avoid as much as possible is when people only spend a few seconds on your page and “bounce” off by clicking on a competitor’s website. Anything that engages customers to stay on your pages, such looking at a beautifully-designed website with inner links, watching informative videos, giving their information to a bot, reading your FAQs, and spending time reading valuable content that answers their questions and solves their problem, will all work to keep people glued to your website pages.

For all these reasons, having our SEO copywriters update or write your website content will result in the inclusion of all these important elements needed for on-page SEO ranking, as well as on-page elements that lead to more time spent on your page. The result is increasing the trust factor between you and your readers that brings about more conversions from visitors to new customers.