Top eCommerce SEO | Johnny Chen SEO Search Engine Optimization for Online Stores

When you partner with us to take advantage of our expert search engine optimization techniques for your e-com store, your journey will begin with a discovery process to ensure we thoroughly understand you and your business, the goals you have for your eCommerce business, current rankings, conversions, the structure of your site, and your Brand.

This gives us an agreed baseline to work from and measure all our future results against.

We then follow a process that will typically take in the following steps:

• Research and select the correct keywords
• Undertake competitor research
• Introduce a responsive and mobile-friendly site design
• Execute homepage SEO
• Review and simplify your site architecture
• Product page optimization
• Content marketing
• Building backlinks

Some of these steps will be performed in the first month where possible to enable us to make quicker progress.

Keywords matter, that has always been the case and will continue to be in the future. The key is to do extensive keyword research to find all those important words and phrases that online shoppers who are looking to buy will use when searching for a product.

We analyze your store and the products you sell to find the best terms to use including related keywords and ‘long tail’ phrases that can all be targeted.

Using metrics like search volume and keyword difficulty (how difficult a keyword or phrase may be to rank), we develop a comprehensive keyword strategy that will bring you the best and quickest results.

An important part of building an eCommerce SEO strategy is to look at your main rivals to find out what keywords they’re targeting and how they use them on their product or landing pages.

Larger sites with many top rankings will have already put in a lot of legwork that we can leverage to build up a better picture of successful keyword terms and practices to use.

A mobile-friendly website with fast page load times is key in the modern world, both in terms of ranking well and user experience.

When we review your retail web store, we will suggest ways your load speed can be improved so that it meets modern standards, and then undertake the work if required.

Many search engine agencies ignore optimizing the home page, thinking that it doesn’t hold much value for an eCommerce site.

We believe it should actually be one of the first pages to be taken care of.

The homepage is often the most powerful page on a site in terms of SEO and it needs to be optimized to rank well for the broad terms that describe your Brand and the type of products you sell. We are experts at structuring powerfully optimized SEO content that ranks your home page and les visitors learn more about your business.

Having a simplified structure for your store website makes it easy for customers to find the categories and products they’re looking for. Intuitive navigation is vitally important for an online retailer.

It also plays an important role in search optimization as the search engine robots need a clear internal linking structure to follow so that they can efficiently index your site and position it higher in the search results.

Optimizing your store’s online product pages so that they rank above your competitors in the search engines is probably the most important thing you can do for your web store.

In fact, this is the task that we will usually spend most of our time and effort on.

Ensuring product titles and descriptions have all the best keywords in the right places can make a big difference to the success of your SEO plan and provides a huge ROI.

We also optimize product images for their size and place keywords in the file name, alt text, and description so that they come up in Google image search whenever a potential customer types your target keywords in.

Posting relevant and valuable articles and news on your eCom website may seem a bit odd for an online store, but it really helps to build up your site’s relevancy, which can provide a huge boost to your SEO efforts.

We have a team of skilled writers who take our keyword research and craft valuable evergreen content that focuses on topics closely aligned to the products you sell.

This supporting content provides material for press releases and promotional campaigns, as well as creating a long-term benefit in establishing your brand authority.

Another ranking signal Google uses to determine the authority and relevancy of your store is through high-quality backlinks from respected sites.

This is just as important for an online shop as any other type of website.

Through our own unique outreach program, we have access to a vast range of blogs and websites that provide all the white-hat links you need; and the more you have, the more authoritative your internet store becomes.